Emerging Mediterranean Event Destinations
Step aside Barcelona - it's time for Spain's northeastern coastal destinations to shine. While Barcelona has long dominated Spain's MICE market, our recent exploration revealed that savvy planners should be looking just up the coast for fresh, value-driven alternatives.
Earlier this year, I attended two consecutive fam trips to Costa Brava and Lloret de Mar. These visits uncovered compelling reasons why these complementary destinations deserve serious consideration for your next Spanish event programme.
Destination Highlights
Costa Brava
Costa Brava offers an appealing blend of medieval towns, Mediterranean coastline and exceptional gastronomy. As one of the earliest Roman settlements in Spain, the region provides rich historical context for themed events and cultural programming.
Event planners will find versatile options ranging from architectural tours to coastal activities and vineyard experiences. The region maintains a balance between luxury amenities and authentic Spanish character.
Lloret de Mar
While traditionally known for nightlife, Lloret de Mar has successfully repositioned as a sophisticated event destination with practical advantages for planners.
The destination excels in experiential offerings from beach activities to cultural performances. Notable venues include the Santa Clotilde Gardens with their spectacular sea views and prestigious film location credentials (HBO's "House of the Dragon").
The Experiences
Costa Brava
The region's standout experiences centre around its rich cultural heritage and exceptional gastronomy. Girona offers captivating walking tours through its well-preserved Jewish Quarter and medieval streets, enhanced by its Game of Thrones filming locations that provide engaging contemporary references. The city's historic cathedral creates an impressive backdrop for private dining events, whilst wine enthusiasts will appreciate visits to local vineyards like Clos d'Agon, where tastings can continue seamlessly indoors if weather disrupts outdoor vineyard walks. Coastal dining experiences at venues like La Taverna del Mar showcase the region's exceptional seafood, while restaurants such as Jardins Gala demonstrate how quality live entertainment can transform a simple lunch into an impromptu team-building experience that delegates will remember long after the event.
Lloret de Mar
Beyond its coastal appeal, Lloret de Mar offers distinctive experiences that elevate standard beach destinations. The Santa Clotilde Gardens provide a romantic setting with spectacular sea views, perfect for memorable receptions or gala dinners enhanced by their prestigious filming credentials. Interactive experiences like the Daiquiri Academy offer engaging team activities with authentic local connections, teaching groups about Lloret native Constantí Ribalaigua's contribution to cocktail culture in Havana. For active programming, morning kayaking excursions reveal hidden coastal caves and wildlife viewing opportunities along the shoreline. Dining experiences range from La Brava Steakhouse with its retractable roof for starlit summer dinners to beachfront venues that seamlessly blend indoor and outdoor settings for versatile event programming.
Key Takeaways
Costa Brava Advantages
Girona provides distinctive historical backdrops for events, with both medieval architecture and pop culture connections.
Exceptional gastronomy ranging from Michelin-starred restaurants to authentic tapas venues.
Strong options for active experiences including paddleboarding and kayaking.
Interesting architectural features include a bridge designed by Gustave Eiffel.
Lloret de Mar Benefits
Just 1 hour 15 minutes from Barcelona Airport, enabling easy access for international delegates.
Excellent value proposition compared to other Mediterranean coastal destinations.
Strong wellness and experiential focus aligning with current corporate trends.
Most venues and accommodation within walking distance, reducing transport costs.
The Verdict
Costa Brava and Lloret de Mar represent excellent options for clients seeking Mediterranean destinations with strong value propositions. The combination of cultural heritage, coastal appeal and operational efficiency makes these areas particularly suitable for groups seeking authentic Spanish experiences without Barcelona's premium pricing.
These destinations are well-positioned for UK organisations balancing budget considerations with Mediterranean appeal and would particularly suit incentive programmes or corporate meetings with activity programmes.
If you'd like to explore a different side of Spain for your next event, reach out to our team at Powwow Events at hello@powwowevents.com.