Our Work / Fidelity
Fidelity has been working with Powwow to deliver a significant number of events since 2010. We have assisted with a number of external events, as well as their internal UK Strategy Launch.
For their largest project with us to date, Fidelity came to us to create their UK Strategy Launch Event for 2,000+ employees, hosted over two days. The programme needed to allow Fidelity to brief their UK staff on a new, high level strategy that would effectively change the company’s way of working and mark the beginning of a broader cultural change programme. The event had to be memorable and make staff feel energised and excited, give them a clear understanding of the proposition and get them ready to embrace the change.
When it became clear that we weren’t going to find a venue locally that fitted the brief, we worked with Fidelity to design a bespoke temporary structure to be built in the grounds of Fidelity HQ. The resulting marquee was a unique solution, enabling us to create the exact meeting space required with four individual ‘experience zones’ using innovative, location-based event technology. With the location found, we then worked closely with Fidelity on their ‘Think Differently’ launch campaign. The 2,000+ employees were divided into 15 cohorts (approx. 130 in each group), with each cohort invited to attend a two-hour interactive session.
Without the creative thinking, supportive approach and can-do attitude from the Powwow Events team, particularly in coming up with the venue solution, we would not have been able to deliver such a successful launch.