Our Work / Sainsbury’s

Who /

Powwow have been working with Sainsbury’s for a number of years, supporting them on a variety of events, including celebratory and communication events.

What /

The Active Kids Get Talking national conference ended a year-long research programme consulting with 32,000 UK schools. Research with young people helped Sainsbury’s understand the issues that affect them the most and how their Active Kids scheme could develop to best meet their needs. Sainsbury’s then held their own series of regional conferences where pupils presented their ideas. They then came to us to plan and execute the National Conference that marked the end of this consultation period.

How /

The conference was held at Lord’s Cricket Ground, where 11 shortlisted UK schools presented their ideas to 50 stakeholders including nutritionists, health leaders and government members. In addition, a selection of inspirational celebrity speakers were invited, including entrepreneur Peter Jones, Reggae Reggae sauce creator Levi Roots, Dame Kelly Holmes, gold medalist Jamie Staff and Jamie Oliver’s Fifteen chef Aaron Craze. The event was chaired by Angelica Bell from BBC’s Newsround.

The event was a tremendous success and met a number of objectives. It generated some fantastic ideas which Sainsbury’s developed in the Active Kids campaign. Thanks for the wonderful support you have given us in delivering this event.

Active Kids Programme Manager, Sainsbury’s PLC

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