IFM INVESTORS FORUM
Event management, venue liaison, production, supplier management, branding and print management, onsite delegate management, live delivery.
Who.
IFM Investors, a global Private Markets asset manager, required a safe pair of hands for their for their first major UK event. The stakes were high – this inaugural forum would set the tone for their UK market presence and future campaign launches. They required an event partner who could deliver an experience befitting their distinguished reputation and sophisticated audience.
What.
The IFM Investors Forum was a strategic brand awareness initiative, positioning IFM's heritage and superannuation expertise at a time of heightened government and investor interest. The one-day summit at Landing Forty Two combined thought leadership with high-level networking, ensuring maximum impact and lasting first impressions.
Strategic content programme – Curated presentations and panels featuring IFM leadership and industry experts, showcasing their deep expertise in superannuation and infrastructure investment whilst providing genuine value to the sophisticated audience.
Premium audience engagement – The forum attracted pension professionals, asset managers, C-suite executives and private market specialists, alongside IFM board members. Every touchpoint was designed to reflect the calibre of attendees and importance of the occasion.
High-level networking – Carefully planned networking sessions around lunch allowed organic connections between IFM and potential partners whilst maintaining the prestigious atmosphere throughout.
Strategic brand positioning – Every element reinforced IFM's expertise and heritage, from venue selection to content delivery, capitalising on current government and investor focus on pension fund management.
How.
Landing Forty Two provided the perfect backdrop. Powwow managed comprehensive venue coordination including in-house production and catering, helped to develop menus and coordinated photography and filming for future marketing.
The bespoke Cvent app facilitated pre-event engagement and on-the-day networking, whilst seamless delegate management ensured flawless registration and VIP arrivals. Production elements ran without disruption, allowing IFM's content and messaging to take centre stage.
The success of this inaugural forum established IFM's UK market presence whilst demonstrating Powwow's ability to deliver precision and prestige for high-stakes events.
"Working with Powwow on our first private markets client event was an absolute pleasure. With a lean team and a lot to manage, they quickly became an extension of us—always organised, always calm, and always thinking one step ahead. They helped us deliver a standout client experience, introducing great ideas like a bespoke event app, and made sure everything ran smoothly even under tight deadlines. We couldn’t have done it without them—huge thanks to the whole team!”
